When advisors write for or talk to clients and potential clients, simpler is always better. That sounds pretty simple, but it isn’t.
The world of finance, with all of its markets and underlying forces, is highly complex and by no means easily understood. Financial advisors understand the markets far better than most investors. (Warren Buffet would be an exception, of course.) But because you understand this Byzantine world so much better than most people, it is actually more difficult to explain its in and outs.
What’s the best way for advisors to get their
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